What a time to be socially responsible.
If you’re spending your summer in Egypt’s North Coast beaches, then you must know that Egyptians are not the most environmentally aware people in the world.
Therefore, the summer season takes a heavy toll on these wonderful beaches. Trash is discarded in a shitty manner, which damages the ecosystem that makes such beaches special in the first place.
Which brings us to the exciting part of this article, and that is Go Clean; a local recycling solutions startup, is working with Banque du Caire to educate people about the harmful consequences of their actions, and to clean up the many beaches that are located along Egypt’s North Coast.
And as a way of keeping up with the beach theme, they put fish figures on the beaches of Lavista, Bianchi, and Hacienda Bay. Which serve as both very cool trash cans, and a very educating idea at the same time. As it shows people how dumping trash in the sea can affect marine wildlife. See what they did there?
How it works is that the Go Clean fish figures collect paper, plastic, and metal waste, and then the company personnel then come to sort and recycle them.
This isn’t Go Green’s first rodeo, the startup had a previous recycling campaign in Sahel with local tutoring service Orcas. They both collected waste from the beaches of Hacienda, Ghazala Bay, Diplo 3, and Stella di Mare.
We here at Kolwaka applaud Go Green and Banque Du Caire’s combined efforts of making El Sahel’s beach as wonderful and magical as they once was. Great job, guys!